Emily is an award-winning design director & creative storyteller based in West Michigan.
Chaco | Damn Good Sandals
As lead designer at Chaco, I led creative development across campaigns, packaging, retail environments, & digital channels. I managed contract designers, coordinated with vendors, developed scalable systems, & brought cohesion to a fast-paced brand with deep heritage & a passionate community.
ReChaco | Born From Good Times
ReChaco, Chaco’s footwear repair facility, relocated to a new space in the height of the COVID-19 pandemic. I led the creative direction & environmental design, partnering with cross-disciplinary teams to transform a raw industrial building into an inspiring, efficient workplace that communicated the brand’s heritage & mission.
HashiCorp | Making Infrastructure Human
I partnered with HashiCorp to translate complex cloud infrastructure concepts into clear, human-centered design. My work spanned brand expression, event experiences, & scalable visual systems that supported product teams, internal stakeholders, & global audiences.
