Emily is a creative strategist, award-winning designer, & storyteller based in West Michigan.
Masco | Better Living Possibilities
Creative Strategist facilitating monthly brand workshops, leading discovery sessions with key stakeholders, & presenting strategic outcomes to the Executive Leadership Team for a visual brand refresh for Masco, a Fortune 500 company. Full case study available in 2027.
Nucraft | Timeless Wood Furniture
As senior designer at Nucraft, I created new brand guidelines still in use a decade later. Facilitated key stakeholder brand sessions, conducted a company-wide brand audit, & led the visual rollout with a strategic process for all marketing materials & sales presentations.
HashiCorp | Making Infrastructure Human
I partnered with HashiCorp to translate complex cloud infrastructure concepts into clear, human-centered design. My work spanned brand expression, event experiences, & scalable visual systems that supported product teams, internal stakeholders, & global audiences.
ReChaco | Born From Good Times
ReChaco, Chaco’s footwear repair facility, relocated to a new space in the height of the COVID-19 pandemic. I led the creative direction & environmental design, partnering with cross-disciplinary teams to transform a raw industrial building into an inspiring, efficient workplace that communicated the brand’s heritage & mission.
Chaco | Damn Good Sandals
As lead designer at Chaco, I led creative development across campaigns, packaging, retail environments, & digital channels. I managed contract designers, coordinated with vendors, developed scalable systems, & brought cohesion to a fast-paced brand with deep heritage & a passionate community.
