Chaco Sandals

DESIGN DIRECTION
WEBSITE DESIGN
PRODUCT LAUNCHES
SEASONAL CAMPAIGNS
DIGITAL CONFERENCES
RETAIL PACKAGING

As lead designer on the Chaco marketing team, I led creative development across campaigns, packaging, retail environments, & digital channels. I managed contract designers, coordinated with vendors, developed scalable systems, & brought cohesion to a fast-paced brand with deep heritage & a passionate community.

  • Led creative & asset management across 200+ seasonal SKUs

  • Produced large-scale retail and digital campaigns

  • Created the Amazon storefront framework still in use 5 years later

  • Partnered with cross-functional teams: marketing, product, retail, & digital

ReChaco Factory: Environmental Design

Led creative direction for the full factory relocation, including environmental graphics, workflow visualization, & employee-facing spaces.

Full case study →

Amazon Retail Storefront Framework

Redesigned Chaco’s Amazon storefront system — a modular Photoshop framework adopted globally & still used today.

Brand & Retail Conferences

Designed key visuals, signage systems, & digital assets for seasonal internal and external retail conferences.

Packaging System Overhaul

Built a refreshed packaging suite across footwear & accessories, introducing scalable templates, vendor-ready files, & improved production accuracy.

Impact

  • Brand Systems


    + Increased consistency across product packaging and digital channels.

    + Reduced asset confusion through scalable design templates.

  • Workflow


    + Improved vendor accuracy during seasonal production.

    + Streamlined asset delivery for global partners.

  • Growth


    + Expanded Chaco’s ability to launch campaigns quickly.

    + Provided long-lasting frameworks still in active use.

Next

ReChaco